industries

eCommerce & Marketplaces

Leveraging our deep eCommerce expertise and innovative work approach, we are able to support all players in the rapidly-evolving space, including brands, multi-brand platforms, and eCommerce enablement services. Our expertise spans all major areas of eCommerce strategy, such as branding and value proposition, merchandising, pricing, loyalty, and customer experience. We provide our eCommerce clients with actionable insights and winning strategies to maximize scale, revenue, and profitability.
What we do
Growth strategyDeveloping strategic objectives, opportunities, and roadmaps (including improvement initiatives and potential new businesses) to maximize value creation and shareholder outcomes
Go-to-market strategyDetermining the optimal strategies for acquiring and serving customers (including branding, product, pricing, and distribution)
Marketing effectivenessSupporting CMOs with marketing spend allocation (including data and segmentation, evaluation of existing solutions, and optimal partner ecosystems)
Pricing optimizationDriving profitable growth through differentiated pricing capabilities (including pricing structures and processes)
Loyalty strategiesCreating loyalty programs (including structure, tiering, and benefits) to drive customer satisfaction and retention
MerchandisingIdentifying and implementing portfolio optimization and expansion opportunities to best align with customer needs
Customer experience and serviceDefining the optimal customer shopping journey from discovery to fulfillment
Channel and ecosystem strategyMaximizing market reach and commercial impact by identifying high-potential channels and strategic ecosystem partners
Brand repositioning and relaunchFormulating the approach to transform positioning for maximized growth
Operating model transitionsRedesigning operating models (including organizations and processes) to meet changing requirements related to major industry shifts and internal digital transformation
M&A strategy
  • Buy-side support: Investment thesis development, target identification, due diligence, and deal execution support
  • Sell-side support: Investment narrative, company positioning and roadmaps, management presentation, and financial projections
  • Integration support: Pre-acquisition synergy identification, integration planning, and post-merger integration support
eCommerce & Marketplace segments
Core retail verticals (e.g., apparel, grocery, beauty, automotive, electronics) Core retailer categories (e.g., luxury, mass, off-price) Direct-to-consumer and multi-brand channels Managed & peer-to-peer marketplaces Re-Commerce platforms (including resale and rental) eCommerce enablement (from marketing to fulfillment) In-store technology

Impact examples

Example #1Grocery brandIdentification of the highest-value consumers and determination of the go-to-market approaches required to best reach this segment
Example #2eCommerce companyRebuild of the client’s merchandising strategy to better align the portfolio with customer preferences in order to improve ROI
Example #3Online multi-brand retailerDesign and implementation of the client’s new pricing program to maximize revenue generation
Example #4Online retail companyDevelopment of the client’s loyalty program strategy (including branding, tiers and rewards, vendor partnerships, and KPI tracking)
Example #5Automotive eCommerce platformFormulation of the strategy to expand the client’s services from lead generation into a third-party transactional marketplace
Example #6Online fashion retailerEvaluation of major vertical expansion opportunities for the client (including operating models, key requirements, core business implications, and opportunity sizings)